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Bradley Basketball Rebranding
For my senior design project I could do whatever I wanted. I decided to do a design for a subject I am passionate about, sports. My project consisted taking the brand of the men's basketball team at Bradley University and rebranding it by making a redesigned logo, new uniforms and an updated website. All of these are key components In the brand of the basketball program.
My reason for choosing this topic
I chose to do this project because I have a love and passion for sports in general but more particularly basketball. I love our basketball team at Bradley University and felt that their branding could be updated and reworked in some ways so I decided to refresh their brand as my passion project.
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